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23 November 2012 @ 06:42 am
Why I woke up early on Black Friday this year  

Originally published at Scott Edelman. Please leave any comments there.

I’ve never woken up early to take part in Black Friday before. But this year, for the first time ever, I chose to. Why? It had nothing to do with getting a deal on a mammoth flatscreen TV … and everything to do with being among the first to try out the menu at a new restaurant opened by a chef whose other restaurants I love.

Bryan Voltaggio—whose name should be familiar to regular visitors here, as I’ve told you about all three of his current restaurants: Volt, Family Meal, and Lunchbox—is opening a new restaurant. More than a restaurant, actually. An entire foodie complex.

Earlier this week, I received an email (because I’m in the Volt database as a previous customer, I assume) letting me know that Range would be open for a series of limited preview dinners December 15-17, and that reservations would be taken online starting this morning at 5:00 a.m. prior to the opening of general reservations.

So as 5:00 a.m. approached, I was at the Range homepage, hitting refresh, refresh, refresh. Nothing happened at first, and I worried there was a server glitch, but at 5:07, I was able to grab a 5:30 p.m. table for the first preview night. By 5:09, all that was left was a 9:30 slot that first night, but within minutes, the night was gone, and all that remained even on the second of the preview nights were 8:00 and 9:30.

I’m obviously not the only one intensely interested in what Bryan Voltaggio has in store for us! Check back in a few weeks, when I’ll know exactly what he’s doing.